High Street series
A café, a barber, a plumber, a dentist, a gym, a florist, an accountant, an aesthetics clinic, a restaurant and a vet. Each is a fictional business with a complete, working website, built to show owners what their own could be and to test patterns that convert on a phone.
- Year
- 2025 – 2026
- Status
- Concept builds
- Sites
- 10 concepts + 12 templates
- Status
- Concepts, not client work
The brief
A local business site is judged in the three seconds after someone searches 'near me' on a phone. Each sector needs a different first action (book, call, order, find us) and a different tone, without starting from a blank page each time.
What we built
- Web design
- Copywriting
- Next.js
- Booking flows
- 01One design engine, ten distinct identities: type, colour, photography direction and copy are written for the sector, not swapped into a template.
- 02The first screen answers the visitor's real question: can I book, when are you open, how far away are you.
- 03Booking, ordering and enquiry flows designed for a thumb, not a mouse.
- 04Twelve starter templates alongside them for faster, cheaper builds.
And twelve starter templates
Where it is now
- All ten concept sites and twelve templates are live on thethirdcoconut.com.
- Clearly labelled as concepts: these are not client sites.
Built with
- Next.js
- Tailwind CSS
- TypeScript
- Vercel
