Studio
An independentstudio witha builder's habits.
2
live products we run ourselves
5
games on the App Store
24
games made or in the workshop
1
person you deal with, from first call to release
Founder
Viveak Vadivelkarasan
Founder · Engineer · Designer
Hi, I'm Viveak.I like building things.
AadhiPixels is run by Viveak Vadivelkarasan, an engineer with more than eight years of building software that other businesses depend on.
By day he is a Tech Lead for external API platforms at a global travel-experiences company, leading a team of nine on an integration platform used by major third-party partners. Before that he spent seven years at Deloitte Digital, rising from engineer to manager and leading delivery on programmes for LEGO, Dyson and the UK Government.
The studio is where he designs, builds and runs products of his own, and where he takes on a small number of client partnerships. When you work with AadhiPixels you work with him directly: no account manager, no hand-off from a salesperson to a junior.
Track record
8+
years building production software
~1M
events a day through a webhook platform he designed
300+
engineers moved from EC2 to Kubernetes on a migration he led
~30%
fewer customer-service contacts after a self-returns system he built
LEGO
Customer data platform, marketing-cloud migration, self-returns
Dyson
Kubernetes migration, e-commerce components
UK Government
Service delivery and architecture
HMRC
Test automation, via Accenture
LEGO, Dyson and the UK Government were Deloitte Digital client engagements, not AadhiPixels clients. Results from employment are not studio results. HMRC work was at Accenture.
Principles
What you cancount on.
01
Direct
You talk to the person writing the code. Decisions are explained in plain English and written down.
02
Production-minded
Separate environments, automated tests, monitoring and a release you can roll back. Habits from platforms that handle a million events a day.
03
Design-led
Structure and copy before pixels, real content before polish, and motion only where it helps someone understand.
04
AI-accelerated
We use AI coding agents as a force multiplier for research, delivery and review, never as a substitute for judgement.
The company
AadhiPixels Ltd is registered in England and Wales (company number 16230492). The Third Coconut is our trading name for local-business websites and loyalty; AadhiPixels Games is where the games live.
Work with us